Marketing = sample
Drug sample:
According to the Prescription Drug Marketing Act of 1987, the term "drug sample" means a unit of a drug, which is not intended to be sold and is intended to promote the sale of the drug. According to this act, the manufacturer or distributor of a drug subject may distribute drug samples by mail or common carrier to practitioners licensed to prescribe such drugs or, at the request of a licensed practitioner, to pharmacies of hospitals or other health care entities. The recipient of the drug sample must execute a written receipt for the drug sample upon its delivery and the return of the receipt to the manufacturer or distributor. (1)
Why it works?
Free sample is supposed to free, pharmaceutical companies do NOT make a profit on it. If prescribers sell these free samples, pharmaceutical companies lose profit. NOT ok!
(1) http://www.glossary.pharma-mkting.com/drugsample.htm
Drug sample:
According to the Prescription Drug Marketing Act of 1987, the term "drug sample" means a unit of a drug, which is not intended to be sold and is intended to promote the sale of the drug. According to this act, the manufacturer or distributor of a drug subject may distribute drug samples by mail or common carrier to practitioners licensed to prescribe such drugs or, at the request of a licensed practitioner, to pharmacies of hospitals or other health care entities. The recipient of the drug sample must execute a written receipt for the drug sample upon its delivery and the return of the receipt to the manufacturer or distributor. (1)
Why it works?
Free sample is supposed to free, pharmaceutical companies do NOT make a profit on it. If prescribers sell these free samples, pharmaceutical companies lose profit. NOT ok!
(1) http://www.glossary.pharma-mkting.com/drugsample.htm
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